Overview
As a top online food delivery service, this client connects millions of customers with local restaurants across various markets. Their platform offers a user-friendly experience, enabling easy access to a diverse range of cuisines for convenient meal ordering.
Goals
The client was looking to roll out its first ever gift card offering to both consumers and corporate customers in the UK.
Expansion into further global markets would follow a successful roll-out.
Solution
We were chosen by the client to:
- Be a technical partner and processor for the launch of its gift card program.
- Work closely with the client to provide a seamless experience for customers, however they chose to purchase a gift card.
Outcome
Conductor facilitated the ability of customers to purchase both physical and digital gift cards, initially through the client’s website and then later via major UK retailers, with denominations of £15, £20, £25, £30, £40, and £50.
The gift card program was a commercial success, with data showing that customers who tried the brand for the first time as a result of having received a gift went on to make repeat orders of greater value.
