Overview
Expanding a gift card program across multiple countries can be complex – but it doesn’t have to be.
A leading sports retailer, operating in over 40 countries, sought a seamless, standardized digital gift card solution to enhance customer convenience across multiple countries. The retailer wanted to offer customers an easy way to purchase and redeem gift cards both online and in stores.
Goals
The retailer required a scalable digital gift card system that:
- Provided a consistent experience across Germany, Austria, Slovakia, Czech Republic, and Hungary
- Allowed customers to purchase gift cards online or in-store
- Supported multiple designs and values for different gifting occasions
- Enabled redemption online and at physical stores within each country
epay was selected as the technical and commercial implementation partner to bring this vision to life.
Solution
Despite variations in cash register systems across its retail network, epay was able to implement a unified digital gift card solution that seamlessly integrated into the retailer’s existing infrastructure, including:
- A single cross-country gift card platform, supporting both online and in-store purchases
- A gift card portal for retailers without direct integration, ensuring all stores could participate
- Access to epay’s global distribution network, enabling sales through third-party and B2B channels
- Collaboration with cadooz, epay’s sister company, to leverage gift cards for incentives, customer acquisition, and loyalty programs
Results
- €20M+ in gift card sales within the first two years of launch
- 1,000+ affiliated stores now offering the digital gift card solution across five countries
- Nearly 3 million transactions, replacing previous paper-based gift cards and ensuring a smooth, unified customer experience
With the implementation of our standardized digital gift card solution from epay, we’ve eliminated paper-based formats across five countries. This has streamlined the process for customers and retailers alike, while strengthening our brand identity.
– Market Communication Director
