Overview
This client is a global on-demand food delivery service, connecting millions of customers with local restaurants worldwide.
Challenge
The client wanted to roll out its first gift card offering, for both consumers and corporate customers, in the UK. A successful launch would be followed by expansion into further global markets.
Solution
The client chose Conductor to:
- Act as technical partner and processor for the launch of its gift card program
- Work closely with the client to provide a seamless experience for customers, however they chose to purchase a gift card
Outcome
Conductor enabled customers to purchase both physical and digital gift cards, first through the client’s website and later through major UK retailers, in denominations of £15, £20, £25, £30, £40, and £50.
The program was a commercial success. Data showed that customers who tried the brand for the first time after receiving a gift card went on to place repeat orders of greater value.
