Guides
A stored value card is a card that holds money paid in advance, ready to be spent later. Gift cards are the best-known example, but the same idea sits behind transit cards, campus cards, payroll cards and many digital wallets. This guide explains what a stored value card is, how it works, the main types and how it differs from debit, credit and prepaid cards.
Guides
Gift cards are attractive to fraudsters for the same reasons customers like them: they hold real value, they’re quick to spend and they’re easy to pass on. For a brand, fraud costs more than the stolen value. It means chargebacks, customer complaints, time spent investigating and damage to trust in the program. This guide covers the most common gift card fraud schemes aimed at brands and retailers, the controls that stop them and how to respond when something gets through.
Guides
Gift cards and loyalty programs are often run by different teams, with different systems and different goals. But they do a lot of the same work: both give customers a reason to come back, and both keep a brand in front of people between purchases. Brands that connect the two get more from each. This guide explains how gift cards and loyalty programs differ, the most common ways to combine them and the mistakes to avoid.
Guides
For restaurants, gift cards do more than fill a gap on the holiday wish list. They bring in new diners, lift what guests spend and put cash in the bank before a single meal is served. Run well, a gift card program becomes a steady source of revenue and customers all year round. This guide covers how gift cards help restaurants grow, and how to get the most from a program across one site or hundreds.
Guides
Not every gift card gets spent in full. Some are lost, some are forgotten in a drawer, and many are redeemed with a few dollars left on them. The value that’s never redeemed is known as gift card breakage. For a brand with a large program, breakage can add up to a meaningful sum, and it comes with questions about accounting, reporting and the rules on unclaimed balances. This guide explains what breakage is, why it happens and how brands manage it responsibly.
Guides
A gift card program can bring in cash upfront, introduce new customers to your brand and give existing customers a reason to come back. But a program that’s rushed out tends to underperform: cards sit in the wrong channels, the checkout experience is clunky, or nobody can tell whether it’s working. This guide walks through the eight steps brands follow to launch a gift card program that lasts, from setting goals to measuring results.
Guides
Gift cards are regulated, and the rules vary by country and, in the US, by state. They cover how long a card stays valid, which fees can be charged, what happens to unspent balances, how terms are disclosed and, for some cards, whether the issuer needs authorization to issue e-money. For a brand running a program in several markets, keeping on top of these differences is a big part of the work.
Guides
A closed-loop gift card can only be spent with the brand that issued it, or a small group of affiliated merchants. An open-loop gift card carries a payment network brand, such as Visa or Mastercard, and can be spent anywhere that network is accepted. That one difference shapes how each card is used, branded and regulated.
Downloads
Should you manage your gift card program in-house or outsource it? Our free guide weighs up both approaches across six areas that matter most.
Case studies
At ePay Conductor, we offer comprehensive gift card processing solutions designed to help businesses boost sales, attract new customers, and enhance loyalty programs.
Case studies
At ePay Conductor, we offer comprehensive gift card processing solutions designed to help businesses boost sales, attract new customers, and enhance loyalty programs.
Case studies
At ePay Conductor, we offer comprehensive gift card processing solutions designed to help businesses boost sales, attract new customers, and enhance loyalty programs.
Case studies
At ePay Conductor, we offer comprehensive gift card processing solutions designed to help businesses boost sales, attract new customers, and enhance loyalty programs.
Case studies
At ePay Conductor, we offer comprehensive gift card processing solutions designed to help businesses boost sales, attract new customers, and enhance loyalty programs.
Case studies
At ePay Conductor, we offer comprehensive gift card processing solutions designed to help businesses boost sales, attract new customers, and enhance loyalty programs.
Case studies
At ePay Conductor, we offer comprehensive gift card processing solutions designed to help businesses boost sales, attract new customers, and enhance loyalty programs.
Case studies
At ePay Conductor, we offer comprehensive gift card processing solutions designed to help businesses boost sales, attract new customers, and enhance loyalty programs.
Case studies
At ePay Conductor, we offer comprehensive gift card processing solutions designed to help businesses boost sales, attract new customers, and enhance loyalty programs.
Case studies
At ePay Conductor, we offer comprehensive gift card processing solutions designed to help businesses boost sales, attract new customers, and enhance loyalty programs.
Guides
In the world of professional gifting, gift cards have emerged as a versatile tool that offers businesses and brands an innovative way to boost customer loyalty, motivate employees, and increase sales.
