Overview
The client is a leading global sports retailer, offering athletic gear, footwear, and equipment in more than 40 countries. Committed to promoting active lifestyles, they serve both amateur and professional athletes through innovative products and partnerships with top sports brands.
Goals
The client wanted a standardized, digital gift card solution that would:
- Offer gift cards in a range of values and designs to suit different gift-giving occasions
- Let consumers buy cards online or in-store at any of the client’s retailers
- Span a five-country group: Germany, Austria, Slovakia, Czech Republic, and Hungary
- Let consumers redeem cards online or at a retail outlet in their respective country
epay was tasked with the technical and commercial implementation of the project.
Solution
Despite the range of different cash register systems used across the client’s member companies, epay delivered a single gift card solution to support the client’s global repositioning and digitization.
The integration was designed so that even retailers without cash register integration could use the solution through the gift card portal’s online tool.
With Conductor, the client was also able to draw on epay’s retailer network, which spans 707,000 point-of-sale terminals globally, to distribute gift cards through third-party and B2B channels. Supported by cadooz, epay’s sister company, this was used as an incentive solution to drive new customer acquisition, strengthen customer loyalty, and boost employee motivation.
Outcome
In the first two years after launch, the amount loaded onto gift cards increased by more than €20 million. The gift card is now used by more than 1,000 affiliated stores across the five-country group.
