Conductor, powered by epay, is the platform behind many retail gift card programs, handling everything from branding and integration to security and transaction processing. Here’s what it does and why retailers use it.
Customization and integration
Conductor lets retailers build gift card programs around their own brand identity, and integrates directly into their existing operational systems. That means the program feels like a natural extension of the retailer’s business, both for staff running it and for customers using it.
Security
Every transaction is protected by encryption, from purchase through to redemption, and Conductor runs active fraud monitoring to catch suspicious activity before it becomes a problem. This protects both the retailer’s revenue and the customer’s trust.
Transaction handling
Conductor is built to process transactions quickly and consistently, whether they happen online, in-store, or on mobile. That reliability is what keeps the customer experience smooth across every channel a retailer sells through.
Centralized management
Retailers manage the full lifecycle of a gift card program from one place: creation, sales tracking, activation, and redemption. Conductor also supports personalized offers, loyalty programs, and promotional campaigns, giving retailers a way to tailor the program to their audience.
Compliance
Conductor is built to meet relevant industry standards and regulations, so retailers can run their programs on a platform that’s already accounting for compliance requirements.
Ongoing support
epay works directly with retailers to understand their needs and shape the platform around them, and provides ongoing updates and support as requirements or technology change.
In short
Conductor gives retailers a single platform to launch, brand, secure, and manage a gift card program, backed by epay’s ongoing support. For a retailer, that means less operational overhead and a program that stays reliable and compliant as it grows.
