Overview
As a global leader in the gaming industry, this company is celebrated for its iconic franchises and immersive player experiences, engaging millions of gamers worldwide. Always at the forefront of innovation, it consistently seeks cutting-edge solutions to enhance in-game purchasing and offer seamless payment options for its diverse audience.
Goals
The goal of the partnership was to implement a gift card roll-out for the client in over 6,000 electronics and grocery stores throughout Germany.
Solution
In close co-operation with the client, epay provided:
- a first-class network for the distribution of gift cards in brick-and-mortar retails stores
- card production, logistics and merchandising
- technical realisation of the project
To use a gift card they purchased, users simply need to go online, scratch off the label on the back of the card to reveal the code, and enter it. Their personal online account is immediately credited the corresponding amount, which can then be used to purchase any content available.
Outcome
The gift cards are a safe and easy payment alternative for users who prefer cash payment methods. And, of course, the gift cards also make for an ideal present for avid gamers.
