Overview
The client is a global leader in gaming, known for its iconic franchises and immersive player experiences, engaging millions of gamers worldwide. Always looking to innovate, the client continually seeks new ways to enhance in-game purchasing and offer seamless payment options for its diverse audience.
Goals
The partnership aimed to roll out gift cards for the client across more than 6,000 electronics and grocery stores throughout Germany.
Solution
Working closely with the client, epay provided:
- A strong retail network for distributing gift cards in brick-and-mortar stores
- Card production, logistics, and merchandising
- Technical implementation of the project
To use a purchased gift card, customers go online, scratch off the label on the back of the card to reveal the code, and enter it. Their personal online account is credited with the corresponding amount immediately, which they can then use to purchase any available content.
Outcome
The gift cards give users who prefer cash payment methods a safe and easy alternative, and they also make an ideal gift for avid gamers.
