Overview
The client is a leading organization in the horticultural industry, representing garden centers, nurseries, and landscapers across the country. It provides support and services to its members, including a popular gift card program that promotes gardening and outdoor living.
Goals
The association approached epay to modernize its national gift card program by introducing a digital edition for more than 1,400 garden centers and nurseries. The goal was to create a seamless digital experience that protected and future-proofed the existing offering, while improving customer convenience and expanding the client’s reach in the gardening sector.
Solution
To support the UK launch, epay integrated more than 900 outlets, 18 EPOS integrations, and 800 new terminals. This integration gave the organization the support it needed to continue offering its existing gift card digitally, with a seamless experience for consumers.
Outcome
Both B2B and B2C consumers can now purchase digital vouchers, personalize them, and send them in real time, showing that the organization is evolving its service to keep pace with changing consumer behavior.
Moving from paper vouchers and physical cards to a digital gift card has made both receiving and redeeming cards more convenient for the organization’s customers.
The partnership has also allowed the organization to reach new consumers beyond its core membership.
