Overview
The client is a fintech app with more than 15 million customers worldwide.
Goals
The client needed a global partner to manage digital gift card and prepaid products, in order to:
- Expand its gift card offering into 36 countries
- Open a new digital and mobile sales channel for its brand partner network
- Integrate with the client’s app portfolio through a single API
Solution
epay’s technical solution and processes delivered value-added services through a single API, acting as a full-service payment provider. This went beyond the classic role of a gift card provider, with epay instead becoming an infrastructure partner for the client’s worldwide rollout.
Outcome
The partnership was a strong success. Beyond the 36 countries already covered, epay’s value-added services will form part of the client’s standard proposition for every future international launch. Existing categories will also expand further, into areas such as wellness, beauty, health, fitness, and fashion.
