Driving Global Growth for a Leading Internet Bank with Scalable Gift Card Solutions

Overview

The client is a fintech app which boasts over 15 million customers worldwide.

Goals

The client needed a global partner to manage digital gift card and prepaid products.

  • Expand gift card offering into 36 countries 
  • Open up a new digital and mobile sales channel for the brand partner network
  • Integrate via API to the client’s app portfolio

Solution

Our technical solution and processes allowed us to provide the client with value-added services through a single API as a full-service payment provider.

This meant we went beyond the classic role of a gift card provider and instead became more of an infrastructure partner for a worldwide roll-out.

Outcome

The partnership was a tremendous success.

In addition to the present 36 countries, epay’s value-added services will form part of the client’s standard proposition for every other future international launch.

In addition, the existing categories will be further expanded, for example into areas such as wellness, beauty, health, fitness and fashion.