Overview
The client is one of the world’s largest discount retailers, operating a wide network of supermarket stores across multiple countries. Known for offering high-quality products at affordable prices, the client places a strong focus on customer satisfaction and operational efficiency.
Goals
The client wanted to extend its portfolio and improve customer satisfaction by offering, for the first time, gift cards from well-known consumer brands.
Solution
epay supported the retailer with the technical and commercial implementation of “gift card malls,” physical displays presenting all available gift cards, across Ireland. The malls featured globally recognizable gaming, streaming, and entertainment brands, alongside other content partners already available to customers in the retailer’s stores.
This included:
- API integration enabling seamless gift card activation and transactions through the till system
- End-to-end design, production, and implementation
Outcome
Gift card malls were successfully launched in 175 stores across the Republic of Ireland.
