Overview
epay recently partnered with a leading European football club with a rich history of success, both domestically and internationally. They engage millions of fans through a variety of digital platforms, offering exclusive content and services to enhance the fan experience.
Goals
This world-renowned football club engaged epay to achieve the following goals:
- Implement a closed-loop gift card usable in physical stores, online, and on match days
- Expand redemption to stadium services, including gastronomy and media access
- Enhance fan engagement and streamline payment options
Solution
The club partnered with epay for a fully outsourced program which involved:
- Issuance & management: epay handled all legal, invoicing, and financial aspects
- Secure payment: a fraud-proof card solution was developed
- Distribution: gift cards were offered with variable and fixed denominations in well-known supermarkets, fan stores and electronic shops, as well as online via our extensive retailer network.
Outcome
The solution provided a versatile payment option, improving fan experience while ensuring secure transactions across multiple channels and a wide variety of new revenue opportunities.
