Overview
epay partnered with a leading European football club with a strong history of success, both domestically and internationally. The club engages millions of fans through a range of digital platforms, offering exclusive content and services to enhance the fan experience.
Goals
The club engaged epay to:
- Implement a closed-loop gift card usable in physical stores, online, and on match days
- Expand redemption to stadium services, including food and beverage and media access
- Enhance fan engagement and streamline payment options
Solution
The club partnered with epay on a fully outsourced program, which included:
- Issuance and management: epay handled all legal, invoicing, and financial aspects of gift card issuing
- Secure payment: a fraud-proof card solution was developed
- Distribution: gift cards, in both variable and fixed denominations, were made available in well-known supermarkets, fan stores, and electronics shops, as well as online through epay’s gift card distribution network
Outcome
The solution gave fans a versatile payment option, improving the fan experience while ensuring secure transactions across multiple channels and opening up a wide range of new revenue opportunities.
