Overview
The client is a German-based leader in fashion e-commerce, reaching more than 30 million customers across 25+ countries with over 500,000 items from 1,000 brands. With more than 100 million app downloads, the brand combines trend-driven style with a seamless digital experience, making fashion accessible and personalized.
Goals
The client enlisted epay to outsource its gift card management, with the aim of building a program across seven European countries and enabling third-party retail sales in Germany. The goals were to:
- Boost retail visibility
- Reach new market segments and customer groups
- Increase revenue
Solution
Conductor’s gift card solution included:
- Consultation, design, and implementation of webshops
- Production and comprehensive European retail distribution
- Gift card authorization and payment processing through certified in-house data centers
- Flexible value levels, from 10 to 150 euros, for the e-commerce stores in Germany, Austria, Switzerland, the Netherlands, Belgium, Poland, and the Czech Republic
- Integration with epay’s retailer network
- Daily support and reporting
Outcome
The partnership met its objectives, boosting the client’s brand visibility across retail channels and reaching new customer segments throughout Europe. Integration with epay’s retail network drove sales across all target markets, with cardholders typically spending beyond the card’s value, driving increased revenue and customer engagement for the brand.
