Overview
As a leader in fashion e-commerce, this German-based company reaches over 30 million customers across 25+ countries, offering 500,000+ items from 1,000 brands. With over 100 million app downloads, it blends trend-driven style with a seamless digital experience, making fashion accessible and personalised.
Goals
In enlisting epay to outsource their gift card management, the fashion brand was looking to develop a programme in seven European countries and for third-party retail sales in Germany.
- Boost retail visibility
- Exploit additional market segments and customer groups
- Increase revenue
Solution
The gift card solution provided by Conductor includes:
- Consultation, conception and implementation of webshops
- Production and comprehensive European retail distribution
- Gift card authorisation and payment processing via certified in-house data centres
- Flexibility selectable value levels (10 to 150 Euros) for the ecommerce store in Germany, Austria, Switzerland, Netherlands, Belgium, Poland, Czech Republic
- Integration with epay’s extensive retailer network
- Daily support and reporting
Outcome
The partnership successfully met its objectives, enhancing the client’s brand visibility across retail channels and reaching new customer segments throughout Europe. By integrating seamlessly with epay’s retail network, the gift card programme boosted sales across all targeted markets, with cardholders typically spending beyond the card value – driving increased revenue and customer engagement for the brand.
